Healthier digital advertising
Basic Approach
At CARTA, we have contributed to the development of the industry since the early days of digital advertising in Japan. While rapid technological advances have expanded the possibilities for digital advertising, a variety of other issues have emerged. We believe that these issues must be taken seriously, and that it is necessary to take responsible action to achieve a sustainable society.
Initiatives
Ethical advertising
We contribute to building a healthy advertising ecosystem by complying with the ethical code formulated by industry associations to deliver responsible advertising. As a corporate member of the Japan Interactive Advertising Association (JIAA), we comply with the code of ethics for advertising.
Advertising quality initiatives
We meet the certification standards for third-party verification set by the Japan Industry Committee for Digital Advertising Quality (JICDAQ). We obtained certification as an advertising company (ad buyer) on December 1, 2021. We also strive to comply with the JIAA guidelines.
Industry association initiatives
We contribute to resolving industry-wide issues by collaborating with industry associations and proactively participating in discussions aimed at developing a healthy digital advertising market.
- Japan Interactive Advertising Association (JIAA) [Japanese Only]
- Data Driven Advertising Initiative (DDAI) [Japanese Only]
- Japan Advertising Review Organization (JARO)
- Japan Joint Industry Committee for Digital Advertising Quality & Qualify (JICDAQ)
- Japan Marketing Association (JMA) [Japanese Only]
- Word of Mouth Japan Marketing Association [Japanese Only]
- AC Japan (Advertising Council Japan)
Promotion Structure
